Hewlett Packard gets new mp3 players...iPod style

One of the biggest talked about items around the consumer electronics world was an announcement earlier this year that computer giant Hewlett Packard would be partnering with Apple to put out an HP-branded iPod. After much hoopla, and significant delays, HP finally introduced their Apple iPods from HP today as part of their Digital Experience Launch 2004 press event.

The new Apple iPod from HP is essentially the new fourth generation iPod which came out last month from Apple. The only notable difference is HP Printable Tattoos for iPod, which will allow fans to match their iPod to their mood and music style.

Oh, and there is an HP logo on the back.

For specs lovers, here are some of the details of the 40GB model, courtesy of HP:

• Store up to 10,000 of your favorite songs on the high-capacity 40GB hard drive
• Pop it in your pocket for easy transport: it weighs just 6.2 oz. and is only .69" thick, 2.4" wide, and 4.1" high
• Ensure easy viewing of the display—in any light conditions—with the backlighting and illuminated Click Wheel
• Transfer tunes from your Windows® PC to your Apple iPod from HP at lightning-fast speeds with the included USB 2.0 and FireWire (IEEE 1394) cables; organize your music collection, then transfer back to your iPod
• Easily select songs with the touch-sensitive Click Wheel
• Charge the battery while tranferring music between your PC and iPod
• Enjoy up to 12 hours of continuous playback with the rechargeable Lithium-Ion battery
• Browse more than 700,000 songs available for purchase in the Apple iTunes Music Store
• Get up and running fast using the simple set-up guide
• Get reliable support from HP's Total Care

What do you think of the HP iPod? Innovative? A joke? Talk about it in the forums.