Nintendo adds blue color to DS portable gaming system
Tuesday April 19, 2005
Nintendo is going multi-color on their DS portable gaming system, adding an "Electric Blue" choice to join their existing silver-black "Titanium" model. The new blue handheld will hit store shelves in June.
"This eye-catching new color comes at an ideal time," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Nearly 2 million Nintendo DS owners in North America alone have demonstrated they want something new from a hand-held video game system. Soon, consumers will have two popular choices for the innovative dual-screened Nintendo DS, which features touch-screen control, voice recognition and wireless play."