When it comes to e-readers, it seems that we're always talking about the big three players: Amazon, Sony and Barnes and Noble, with Kobo and Apple (even though its iPad is a multipurpose tablet, not a standalone e-reader) usually lumped into the big leagues.
In all, that's four, maybe five manufacturers, offering a dozen or so devices that dominate the e-reader market. What if you want to support one of the smaller e-reader manufacturers, the companies that offer an alternative product? These may not have the marketing muscle of the big guys, but their products might offer an advantage: cheaper cost, a different form factor, expandability, file compatibility or just the ability to read e-books without being part of the herd. What other options are there?
We don't have the space to list them all, but there is a second tier of e-readers available online and through retailers such as Best Buy or Dell. A few of the more popular options are listed here.